Sarah Kruer loves to go to work. Prior to launching brightspot, she amassed more than two decades of distinguished marketing and development experience at some of the best brands in hospitality including Visit Newport Beach, South Coast Plaza, and Preferred Hotel Group. As VP, Marketing & Communications for Visit Newport Beach, Kruer managed the PR, digital media, content, and travel trade teams for four distinct business units. Working in lockstep with the CEO and CMO, she led the development of an expanded international strategy and revamped brand identity while ensuring the team was exceeding goals on a regular basis (and having a great time doing it).

Previously, as Director of Tourism Development at South Coast Plaza, Kruer was responsible for branding the renowned center as a must-visit destination, while increasing overall shopper visitation through a variety of tourism channels at the national, state, and local levels. She nurtured key luxury travel relationships to create uniquely compelling retail programs that were a win-win for both parties. 

Prior to that, as VP, Marketing for Preferred Hotel Group, Kruer was responsible for global brand strategy, PR, advertising, and corporate communications. A graduate of Vanderbilt University, Kruer is fluent in French, slowly learning Spanish, and passionate about travel and culture. She has visited more than 20 countries and possesses an enthusiastic appreciation for great food and wine, interesting people, and memorable music.